Serena Williams on the Cover of SOBEFIT

When you think of the sports industry you really don’t put Fashion and Sports in the same sentence. If you take notice those times have changed, you will find more athletes that are hitting the red carpet with amazing runway fashions. As a follower of the tennis sport can I say that Serena Williams has Read Post

DVF opens first store in South America

Diane von Furstenberg  has traveled to São Paulo to celebrate  the opening of her first store in South America. She Says: When asked what she thinks of Brazilians, she says with a toss of her hair, “The world is going crazy, but they still see the beautiful side of life.” “The women are perfect for Read Post

Kimora leaves Baby Phat

Kimora Lee Simmons has decided to leave her own company Baby Phat after launching the brand over 14 years ago. KLS said in a statement: “…It’s time for me to move on and further expand my other businesses and create a new phenomenon. I adore all those who have faithfully been with me since the beginning. I’m Read Post

Justin Bieber and Kim Kardashian for Elle

Kim Kardashian finally shared the details on the infamous pictures of her and Justin Bieber in the Bahamas. It’s actually a very cute shoot Justin and Kim collaborated together on for Elle Magazine. Kim Says: Remember those paparazzi pics of me and Justin Bieber in the Bahamas!? Well, I can now reveal that we were shooting Read Post

Dooney & Burke Disney Princess Collection

Dooney & Burke has once again teamed up with Disney for yet another collection of handbags. The patterns on the Princess Collection bags feature Disney royalty like Snow White, Sleeping Beauty, Cinderella and Belle. D&B’s House of Mouse themed collection rolls out on August 10th. I will be picking one up for my daughter.

The Kardashian Sisters new Business Venture

Kim, Khloe, and Kourtney Kardashian have signed a deal with Jupi Corporation to release a home, apparel and accessories line. The first collection, which debuts in 2011, will include a women’s ready-to-wear range, lingerie, handbags, belts and wallets. They will also release a line of luggage, swimwear, footwear AND childrenswear at a later date.

Kristen Bell has created a shoe for

Kristen Bell has created a shoe for that will benefit charity. The actress got some help designing her one-of-a-kind shoe called Midge, from 25 patients at L.A.’s Shriners Hospitals for Children and this is the end result! Kristen said of her nude colored shoe: “I hope that the women who purchase this shoe will wear Read Post

Jennifer Lopez Gets Fierce for Cavalli

As part of  Roberto Cavalli’s never-ending 40th anniversary celebration, the designer has come out with a book featuring celebrities and models posing in his creations. Jennifer Lopez who has worn Cavalli numerous time on the red carpet, got herself a page in the book and she is looking fierce!

Essence Celebrates Turning 40 with 3 fabulous women

It is time for all the fabulous fall fashion and Essence Magazine has not one, but three supermodels on its September 2010/40th anniversary issue cover. Supermodels Iman, Liya Kebede and Naomi Campbell grace the cover of the magazine’s 40th anniversary edition, which features stylish fall fashions.  This issue also features the debut of Essence magazine’s new white fashion Read Post Hosts Fashion's Night Out in Miami

ABOUT FASHION’S NIGHT OUT: Fashion’s Night Out (FNO) is an unprecedented global initiative created to celebrate fashion, restore consumer confidence, boost the industry’s economy, and put the fun back in shopping. For one night last September, in New York City and twelve other cities around the world, designers, celebrities, models, and fashion editors staged exciting, Read Post